Amoralle – Alice in Wonderland

Latvian luxury label Amoralle introduces a new collection that will inspire women to embrace the art of aristocratic seduction. The Alice in Wonderland collection transports customers to a magically sensual world, where nothing is impossible and each moment turns into a charmingly exciting adventure. The picturesque body silhouette underlying outfits will make the wearer bloom and blossom, combining plum and delicate powder colours. Amoralle’s new collection is dominated by silk, airy chiffon and silk velvet in combination with an exquisite lace, delicate ribbons and feather details. The label’s designs are characterised by their exquisite quality and refined details, with each model hand-made from the highest quality fabrics and lace, paying a special attention to details. The post Amoralle – Alice in Wonderland appeared first… Read More

Playful Promises unveil new campaign with plus size blogger Gabi Fresh

London-based lingerie and swimwear brand Playful Promises are excited to announce the launch of an exclusive lingerie collection with renowned US fashion blogger and plus size swimwear designer Gabi Fresh. An inspiring ambassador for the curvier woman, Gabi celebrates her shape with confidence and style inviting her followers to ignore fashion rules, and has partnered with top global brands including Lane Bryant, Simply Be, ASOS, Target and Dove.  Gabi has enjoyed international success with her collaborations and recently won the esteemed ‘Trailblazer’ Award given by the prestigious Trumpet Foundation. This synergy of beliefs and positive endorsement of larger sized women is why this collaboration with Playful Promises is a perfect match. Founder Emma Parker comments: “We launched our Curve Collection in 2016 with a number of… Read More

Hunkemoller launch limited edition Catwalk To Closet collection

Lingerie experts Hunkemöller have released the new limited edition lingerie collection Catwalk to Closet. Featuring exclusive bras, strings, Brazilians and accessories, the Catwalk to Closet range is inspired by the latest catwalk trends. The collection combines dark green, powder pink and black, and styles are embellished with romantic floral motifs and intricate detailing. The floral embroidered transparent skirt is a luxurious addition to the lingerie range of bodysuits and bras, and the Robin push-up bras available in powder pink and dark green are made to be seen. The post Hunkemoller launch limited edition Catwalk To Closet collection appeared first on Underlines Magazine. Read More

Coco de Mer – The Secretum

Inspired by Renaissance erotic imagery once considered sinful and now celebrated as beautiful, the Coco de Mer AW17 collection explores darkness through a positive light. The new range is dark, opulent and luxurious, taking its lead from I Modi, a famous erotic book of the Italian Renaissance in which a series of sexual positions were explicitly depicted in engravings. The original edition was destroyed by the Catholic Church, however drawings of the engravings were reproduced and several remaining pieces are featured in a collection of erotic antiquities at the British Museum archives. Taking inspiration from the drawings, the most erotic parts of the body are concealed in beautiful adornments, and sophisticated pieces are juxtaposed with cheeky and playful elements. The colour palette consists of rich, jewel tones… Read More

Bestselling Jockey panties now available in the UK

Jockey is not only notorious for their cutting-edge designs, textiles and technologies in the industry, but also for their longest running classics that continue to stand the test of time. Jockey is now excited to bring its most beloved women’s collection from across the pond to the UK – the 100% cotton knit Jockey Elance. Offered in a range of multi-packs in Jockey’s most popular silhouettes (hipster boy short, French cut, brief, and bikini), neutral colours and additional seasonal colour offerings, the styles are available in sizes S to 2XL. The post Bestselling Jockey panties now available in the UK appeared first on Underlines Magazine. Read More

Provocative celebrates 10th anniversary

French lingerie manufacturer Provocative have gone gold for their 10th anniversary. The special edition Gold Collection features teddies, briefs and babydolls presented in special anniversary boxes. The new collection is available now from Alterego with no minimum order quantities, and available for dropship.  For more details contactcustomerservices@alterego-lingerie.com. The post Provocative celebrates 10th anniversary appeared first on Underlines Magazine. Read More

Dora Larsen Spring/Summer 2018

Peckham-based lingerie brand Dora Larsen has caught the attention of customers and retailers across the globe since its launch in 2016. Founder Georgia Larsen, ex Topshop lingerie buyer, launched the brand just over a year ago and has since cemented a reputation for the brand: great fit, excellent quality and pioneering designs. For Spring Summer 2018, Dora Larsen offers a selection of new shapes and sizes (to include 30 backs and E/F cups). Feeling “the return of the padded bra, but in a cool way”, the brand has introduced a half pad balconette shape and a removable pad triangle bra. Still embracing the importance of the soft bra, non-pads are updated this season with new laces and never-seen-before colour combinations, but each style maintains the… Read More

Agent Provocateur unveils new AW17 campaign Tease & Hustle

Today sees the launch of new Agent Provocateur Autumn/Winter 2017 campaign, #TeaseAndHustle, which includes a brand film in collaboration with legendary music-video producer and film director, Anton Corbijn. The film stars models Elise Crombez and Magdalena Frackowiak wearing the new collection and reflects the spirit of the brand’s Nineties-born heritage. Sitting at the centre of the Agent Provocateur Tease & Hustle campaign, the film takes a 360 approach to engage the brand’s audience. The themes of Anton Corbijn’s film – anticipation and empowerment – will be leveraged across all brand communication and ahead of the film’s release a ‘Tease’ element was revealed through flyposting in London, Paris, New York and Los Angeles as well as windows in Agent Provocateur boutiques internationally. SaveSave SaveSave The post … Read More

#AShapeForEveryShape – Figleaves celebrates diversity in new campaign

The new Figleaves AW17 campaign, #AShapeForEveryShape, celebrates women’s varied shapes and sizes and offers the expert fit and support needed to assist in making the wearer feel body confident in their lingerie. As part of the campaign, Figleaves has also spoken to the models about diversity in the fashion industry, body confidence and beauty tips. “I’ve definitely seen a change in terms of different body shapes, skin colours, ages and interesting looks,” said Soleil Huscher. “I love that you see more diversity in ads, campaigns and TV. Social Media has been a great platform for introducing and sharing more diversity in the fashion world but I do believe there’s still a way to go, especially in the High Fashion world where there’s still a … Read More

Honey Birdette unveils new Paris campaign

Australian lingerie label, Honey Birdette invites customers to explore the capital of sex and champagne with the release of their new campaign, Paris. Photographed on location in the French capital, the campaign follows actress and model Jerry-Jane Pears as she explores the cobblestone streets of Paris and visits some of the cities most iconic landmarks, including the Palais Garnier, Pont Alexandre III and the Eiffel Tower. The campaign collection is dominated by luxurious textures such as Swiss crystal tulle, eyelash lace and metallic foil, and adorned with elegant finishes including Honey Birdette’s signature hardware, leatherette details and exclusive Swarovski crystal jewels. Featured in the campaign is a limited-edition red and fuchsia foil lace chemise, Honey Birdette’s first ever champagne coloured contour collection and a luxurious… Read More

ISpy! Rose Powder Lingerie

British label Rose Powder offers a fun, fresh and flirty take on lingerie, accessories and swimwear. Products celebrate all different types of femininity and are hand-crafted in the UK from the finest British fabrics, including lace, silk and velvet in vibrant colours. Rose Powder launched in 2014 at London’s Fashion Festival, and this summer they have launched one of their most exciting collections to date featuring over 20 must-have SS17 styles for beachwear and lingerie. Combining fashion and film, Rose Powder will release every new launch with an accompanying short film, following on from the last. Shot by the James Ward, who has worked on campaigns for Swarovski, Armani and Tiffany & Co, the short films bring the magic to life. Former Miss England, actor and model… Read More

Marie Jo Bridal Autumn/Winter 2017

Every woman dreams of a wedding day she will never forget, which is why Marie Jo presents yet more dazzling bridal lingerie this winter. Pearl does a perfect job of combining elegance and class with sensual femininity in a single set. The bridal set in boudoir pink looks fresh and seductive under every wedding dress, not least due to the sensual combination of delicate lace and refined embroidery. This lingerie set is a clever take on contemporary maximalism with hyper-feminine styles, custom-made materials and luxuriant details. Complimented by sensual accessories, such as the lace garter belt and a seductive body finished with Calais lace, Pearl is the epitome of the Marie Jo signature: opulent luxury that is never garish and always seductive. Both the innovative… Read More

Heidi Klum stars in campaign for eponymous label

Creative Director and Designer Heidi Klum stars in the latest campaign for Heidi Klum Intimates, marking the brand’s sixth season. “As a Creative Director and Designer, I want to create lingerie that makes every woman feel comfortable in her skin, for day and night and all the fun stuff in between,” said Klum. “Sexy is about keeping it simple and letting your natural beauty show through. This season’s campaign was shot on a gorgeous back drop of flowers that adds to the romantic feel of the collection.” Ranging from £21 – £130, the line includes balconette and underwire bras with matching bikini and thong briefs, slip dresses, bodysuits and contouring styles. Maternity bras and extended sizing is also offered for maximum functionality and comfort… Read More

PrimaDonna Twist launches Flower Shadow

PrimaDonna Twist unveils the Flower Shadow collection, featuring an understated black and white floral print that is perfect for autumn. Flower Shadow’s colour scheme, with deep greys and an off-white base, is very kind to the pale winter skin and also looks fabulous under a light summer dress. The mix and match lingerie set, available in floral and plain, is accompanied by a loungewear set. The post PrimaDonna Twist launches Flower Shadow appeared first on Underlines Magazine. Read More